Hewlett-Packard (HP) and Lenovo are the two leading vendors in the PC sales in China’s countryside. So that the villagers from the countryside to the towns most have used two brands of this vendor.

“Most vendors now realize how important their market,” said Simon Ye, an analyst with Gartner.

Simon also added that not all targeting the consumer PC manufacturers to the villages. HP and Lenovo have done this, with marketing tactics that really boost their sales respectively. This year HP has opened around 7000 retail PCs in China, and they target next year to 10,000 retail.

HP itself is very diligent in doing visits to the universities, and IT Expo to show off their products. While Lenovo did with the movie promotion to the countryside. In the middle of the movie, they insert ads Lenovo, to instill new Lenovo brand image to the villagers.

HP now grown into the second-largest PC vendor in China, with 14.2% market share in the second quarter yesterday, according to IDC data. While Lenovo itself lead with 28.5% market share.

Post-arrival of Windows 7, Lenovo has certified many PC products that use Microsoft’s latest OS, with Lenovo Enhanced Experience program. Certification is to ensure that these PCs deliver high performance, rich multimedia capabilities and ease of use.

With the combination of Windows 7 and the certification, Lenovo claims to have created significant progress in the world of digital entertainment and personal productivity for customers from the consumer, SME and large companies.

“For three years, Microsoft and Lenovo’s engineers have worked tirelessly to bring together the PC usage experience a better, faster, more stable and more secure,” said Sandy Lumy, Country Manager, Commercial Business, Lenovo Indonesia.

Lenovo claims, certified PCs Enhanced Experience completes start-up process is much faster than with a PC with similar configuration is not optimized. For example, Think on some PCs, Windows 7 start-up process 56% faster than with a PC running Windows XP or Windows Vista, and perform shutdown within five seconds.

On the other hand, as if not to be outdone by their competitors, also said that Lumy Lenovo also create new innovations in technology touch.

For example, PC-certified Enhanced Experience provides new ways for users to reach out and touch screen technology with an optional multi-touch on the ThinkPad X200 tablet and T400s. Equipped with SimpleTap, users will be able to easily manipulate the hardware functions through the touch screen.