Competition is raging between Apple and Motorola are increasingly heated. Both could attack each other through advertising to bring down one another.

Now Motorola can smile happy, because according to one study, a new brand just launched this phone surpasses Droid iPhone Apple products over brand loyalty among young men aged 18 years and over.

This was revealed by the statistics YouGov’s BrandIndex. This statistical data indicates that loyalty to Apple’s score dropped from 48.1 to number 22 in the last week, so place it in position under Motorola. Nokia itself is relatively stable, from 32.3 to 29.3 score.

Scale used in this study between -100 and 100. The data collected from interviews with 5,000 people on each working day with a sample population of United States citizens. YouGov himself doing more than 1, 2 million interviews per year, with a margin of error of + / – 2 percent.

“Motorola has shown that loyalty to the brand is not affected by the attacks carried out AT & T (iPhone operator in the U.S.),” said YouGov.

This study also shows that the ad campaign and operator Motorola, Verizon to introduce Droid proven effective. Despite losing from Motorola, at least Apple is still a little relieved because it is still superior to any other competitor, the BlackBerry.

Microsoft has introduced its online store – Windows Market Place – specifically designed for users of Windows Phone on October 6 last. Today, Apple’s competitors are increasingly serving to clean themselves with new menus.

“Today we add anti-piracy protection is more perfect, and the addition of the developer portal, registered in the ISV,”.

Also explained that the developer can later update image more easily, in addition to getting the anti-piracy protection better. Of course all of the offer is given free of charge.

Interestingly, starting from the current online store customers can buy the Windows Phone and download an application online at special shops called Windows Marketplace for Mobile site.

These applications can run on Windows Mobile versions 6.0 and 6.1 by the end of this month. Windows own party claiming still need advice and criticism from their customers to always develop the service.